Proven template for a high-converting landing page

Do you have traffic but low conversions? Is it difficult for your visitors to get what you do, and for whom? It's time to rework your landing page.

Recently, while working on lemlist new website, I analyzed 20+ homepages.

www.lemlist.com before

www.lemlist.com after

Top mistakes most B2B companies make

→ unclear value prop, offer, and benefits
→ complex messaging or technical jargon
→ too much information that becomes overwhelming
→ generic messaging/content that doesn't speak to the target audience
→ too much focus on features versus benefits
→ insufficient social proof (or inexistent)
→ lack of mobile optimization
→ unclear or generic CTAs
→ slow load times

How do you know if you need to redo your homepage?

→ jump on calls with leads/customers and ask them if they get all you do
→ ask people who are not aware of what you do if they get your offering
→ get advice from experts such as Anthony and Robert

Check out the step-by-step guide to creating a landing page that converts and use the template for inspo.

If you've read this far and haven't subscribed to my newsletter, you're missing out on tested strategies and tips that can save you hours of work.

See you soon,

Rox